Asymmetric information

Asymmetric information refers to when two parties to a transaction do not have equal information. 

 Of the two parties, either party will have more information.  As a result, he will benefit more than the other party. Generally, when selling a product, the seller has more information than the buyer. 

As a result, the seller is more profitable than the buyer. Inversely, if the buyers have more information than sellers, buyers will be more profitable than sellers for asymmetric information